Warmup

I disagree with Keedy, because a poor visual representation of something can affect how the viewers perceive whatever it is the ad is trying to 'sell'. People are influenced by what they see and if something is half-done in a crappy way, fewer people are going to care about it or support it. For example the Truth commercials for smoking are very effective in stating the facts about smoking and if I smoked, I would definately consider quitting.